Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Our CEO, Ian Harris, looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.
Watch the full presentation below. You can also view the slides on Slideshare, where you can also download them for future use.
If you want to hear more about how we can help your business with its content marketing strategy, contact us today on +44 113 212 1211.