WEBINAR: Using automation to optimize PPC campaigns in retailCurrent best practices, and a peek into the future


There are an increasing range of tools and tactics for managing PPC accounts. Retail SEM teams, who typically have large and fast-changing product inventories, often struggle to monitor, optimize and grow their PPC campaigns: falling behind the competition can lead to missed opportunities, poorly performing campaigns and wasted budgets.

In this webinar, Search Laboratory's Head of Paid Media, Pete Whitmarsh, will share examples of how automation can deliver the efficiencies and insights that retail SEM teams need to run winning PPC campaigns.

Pete will also take the opportunity to look forward into the future of PPC, and which platforms and tools are likely to offer the winning opportunities for retail marketers.

Search Laboratory was voted Best Large PPC Agency in the US Search Awards at Pubcon 2017, and works with some of the biggest retail brands to deliver digital marketing campaigns in multiple languages all over the world.


This 30-minute webinar will show you how to manage your PPC accounts more effectively and efficiently, focusing on:

How automation is essential for the efficiency of retail PPC campaigns, the circumstances it should be used and how it can drive performance

 How to effectively scale campaigns nationally and internationally through technology 

How to utilize and optimize the latest paid channels, including Amazon, to achieve your business goals

What the retail PPC campaign of the future will look like.

At the end of the webinar, delegates will also have the opportunity to ask questions.

Webinar details

Date: Thursday, February 22nd

Time: 11am - 11:45am CST

Speakers: Pete Whitmarsh, Head of Paid Media and Alun Davies, Global Marketing Director

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webinar now


Pete Whitmarsh - Head of Paid Media, Search Laboratory

Pete leads our PPC and programmatic teams, working on a variety of national and international clients across many different sectors. He leads the team that won Best Large PPC Agency at the US Search Awards at Pubcon 2017. Pete provides strategic direction for the team and works with clients to drive value from their paid media accounts.


Alun Davies - Global Marketing Director, Search Laboratory 

Alun is a board-level marketer with 20+ years in digital marketing and business management. He is responsible for Search Laboratory's marketing strategy, and has helped enterprises in many sectors and markets to build teams that outperform the competition and deliver results aligned with corporate and brand goals.