"Real-time bidding is the future of display advertising" [MEDIA]
Thanks for your interest in our complete Real-Time Bidding Best Practice Seminar (2014) videos. We hope you find them useful. If you have any questions about the videos please do not hesitate to get in touch on (646) 473-1826 or by email.
What is Real-Time Bidding? - Paul Gill, Head of RTB
In this presentation from our own in-house RTB expert, Paul Gill, you will find out how to set up a real-time bidding campaign that adheres to best practice principles and demystify what RTB actually is.
The Future of Display Advertising - Alex Blaikley, Industry Head at Google
In Alex's presentation you will uncover the opportunities that real-time bidding poses for advertisers and marketers. And with statistics such as by 2015 25% of all UK and 30% of all US display advertising will be bought through a real-time bidding platform now is the time to get ahead of the game and invest.
Q&A Panel Session - Search Laboratory and Google
Some of the burning questions you may have after watching the above presentations could have been answered in this informative question and answer panel that happened straight after the presentations above.