Product Feed Management

Google Shopping

As an e-commerce business, improving ROI from PPC is key. Search Laboratory has vast experience of helping online retailers manage their product feeds for PPC. We can ensure your products are easily accessible via Google Shopping (formerly a free service from Google).


A well-structured, concise, and easy-to-handle product feed will help you run easy-to-manage, profitable PPC campaigns no matter the size of your inventory.

Our PPC team can create custom advertising copy for each and every product in your inventory, meaning that your prospects will always see the most relevant ad for their search, as well as an up-to-date price.

Product feeds can be tricky to set up, but our team of paid search specialists can help you get your feeds right first time round so you maximize ROI as quickly as possible.


Our vast experience of working with online retailers means no-one is better suited to help you generate more sales and profit from your e-commerce website. Search Laboratory will help you maximize your budget and increase the profit derived from your PPC campaigns by ensuring that only products that are in stock are being advertised.

In such a fiercely competitive environment, we are aware that every cent of your advertising budget counts!

By advertising specific products, showing highly targeted ads, and managing all of your constantly-changing stock and pricing information in one easy feed, you can help eliminate non-converting (and costly) traffic and quickly increase your website’s ROI.

Product PPC Advert Automations

If you have an extensive list of products you may wish to automate some or all of your PPC campaign. Automations use your existing product data to generate comprehensive PPC adverts, and keywords and are a very cost effective way to driving sales.

Google Shopping Feeds

Despite being a computer-automated approach, automations, done properly, need extensive human input in order to make the work. In order to take advantage of both product-level and category level searches one must understand searcher intent and a computer alone cannot do this effectively.

Search Laboratory's automations experts can offer you a tailored bespoke solution that will help you maximise the profitability of your product PPC campaigns by keeping them up-to-date daily.

If you are considering employing a PPC agency to help with your product automations, you may like to read our handy guide on: The 7 key questions you need to a prospective agency about PPC Product Automations'. It's available from our download centre (see right).


Increase the profitability of your pay-per-click campaigns today – find out more about product feed requirements and how Search Laboratory can help you sell more on line by contacting us on (646) 473-1826.