Global PPC

As experts in international PPC campaigns, Search Laboratory can help you tap into new markets throughout the world with culturally sensitive and linguistically-faithful paid search engine marketing.

PPC for native search engines

Google isn’t the most popular search engine in every country. Search Laboratory can optimize your pay-per-click advertising across all search engines, even those less familiar to us in the US like Daum, Naver, Baidu, and Yandex. No matter where your customers are searching for you, you can be sure your ads have maximum coverage for your budget.

 

Our team of in-house linguists help manage campaigns in over 35 languages ranging from Spanish to Arabic.

 

Our aim is to increase the ROI of your campaigns. To achieve this, we optimize them to ensure you receive the highest number of sales or leads for your budget.

 

Why we use native linguists for PPC

Simply translating keywords is highly ineffective. Translators will not necessarily take into account the linguistic nuances and cultural differences that make each territory and its searchers so unique. We use native speakers to build our keyword lists – we feel they are best equipped to help you get the most from your paid search budgets. 

Ad copy is written, tested and evolved in all target languages. We do not simply translate ad texts and run them as-is. Tuned ads mean higher quality scores for a lower cost per conversion.

 

Truly global PPC bid management software

Our proprietary bid management tool BidLabTM is truly multilingual. It can optimize bids in multiple languages just as well as it can in English. Our clever software can spot subtle differences in the conversion and CTRs (click-through rates) of specific ad texts, allowing our team to act upon the data and optimize ad text in all your target languages.

 

Landing page suitability

Our mother-tongue experts will assess the suitability of your landing pages for your chosen target markets.

Sometimes even the smallest changes can have significant effects on conversion rates. Once localized, landing pages will carry the correct imagery, messages, colors, and fonts for maximum impact in that territory.

 

Unified PPC reporting

Working with a dedicated multilingual PPC agency means you will benefit from a centralized set of reports for your PPC campaigns across the globe. Our team of PPC account managers will provide results-focused, transparent reporting that allows you to compare the results from any or all of your individual country campaigns. Clients enjoy working with a single point of contact who will manage all their territories centrally.

 

Website localization

We have helped many brands with the localization process. Launching a website in other languages can be a challenge, and you may prefer to start with a dedicated PPC campaign to test if demand for your product or service in that foreign market exists.

We can advise you on all aspects of going global online including:

  • Site localization
  • Culturally-sensitive imagery and messaging
  • Conversion optimized landing pages for PPC
  • Conversion-focused ads written by native linguists
  • In-country competitor analysis

Contact us today to see how we can help you with your global PPC campaign management.