PPC Best Practice in 2014 and Beyond [MEDIA]
The Past, Present & Future of PPC
Peter Whitmarsh, Head of PPC
A lot has changed in PPC over the past few years, find out how paid search has evolved, what technology is currently available and hear our predictions on what the future of biddable media holds.
Maximizing Visibility & Minimizing Waste: PPC Optimization Beyond Human Capabilities
Stewart Robertson, Technical PPC Manager
Large PPC campaigns for thousands of products which includes tens of thousands of keywords can often mean a business choosing between employing more staff to run them or forfeiting granularity, but we think we might just have the solution.
Testing & Optimization: How to Improve Conversion Rates and Increase ROI
Michael Hope, Analytics and Conversion Manager
Conversion optimization is not just a one-off thought when creating a website, it needs constant updating and testing, find out why increasing conversion rates by a small amount can create huge uplift in revenue and profit.
Developments in Display Advertising and Real-Time Bidding
Paul Gill, Head of RTB
It has been painful for marketers in the past to get the return they want from traditional online display advertising. Real-Time Bidding with its audience targeting options could be the solution you have been waiting for.
Ian Harris, CEO
Key takeaways from the conference are summed up in our final video.