Google Analytics is a free tool that enables you to accurately measure visitors and conversions on your website.
The data it records can be used to gain more information about your current customers which will in turn enable you to gain new customers by learning about your current ones. If you know how users get to your website you can then optimise the customer experience to increase your conversions and ultimately your revenue streams.
By accurately determining where your traffic is coming from will enable you to proportion your marketing budget according to results.
As a Google Certified Partner, Search Laboratory is able to advise you on the best methods of reporting on your Google Analytics data and offers bespoke training packages to cater to your individual business needs. Find out more here.