There are a number of reasons why this is the case including:
- Search engines not recognizing which piece of content on your site should be served to which users
- Meta-titles and descriptions are not localized
- Localized content is not displayed in the SERPs
- Google mainly crawls websites here in the USA so it will find it hard to find other country sites
For more information on these points and why other alternatives such as hreflang and language selectors could be much more effective, fill out the short form BELOW and download your free information guide.