Google Tag Manager 360

Part of the Google Analytics 360 Suite, Tag Manager 360 is a more advanced and powerful version of Google's free tag management tool.

The Google Analytics 360 Suite offers a powerful and integrated analytics solution for today’s biggest enterprises. Measure and improve the impact of your marketing across every screen, channel and moment in today’s customer journey. It’s easy to use, makes data accessible for everyone, and helps you discover and use the “eureka moments” you need to win.

Your Google Analytics 360 partner

Search Laboratory is one of a handful of official Google Analytics 360 Suite sales partners. Our specialist analytics and data science team draws on decades of experience to work with enterprise-level clients wanting a data partner for their Google Analytics 360 solution.


Our services will help you leverage the advanced features of Google Analytics 360, backed up by the security of a concrete service level agreement for your mission-critical marketing programmes.

Google Tag Manager vs Tag Manager 360

Tag Manager 360 offers all the benefits of Google's free tag management solution, plus:


Google Tag Manager

Google Tag Manager 360

Perfect for.. Small to medium-sized companies Enterprises generating significant online revenues
Multi-user support  

Rule-based triggers


Support for Google and non-Google tags


Supports web, mobile app, and Accelerated Mobile Pages (AMP)


Workspaces for concurrent tagging projects

3 Unlimited

User and account administration

Basic Google Analytics 360 Suite administration

Implementation services


Support and services

Search Laboratory Google Analytics 360 Suite enterprise-level SLA, delivered by Search Laboratory 


Free Contact us for a quote

How we can help

Our specialist tag management services include: 

  • Auditing your current tag requirements, including data layer requirements
  • Creation of container tags based on best practice
  • Configuration of the container tags and standard tags within the container 
  • Detailed testing to ensure all tags are firing correctly
  • Support to ensure you always have a number to call to ask any questions or get advice
  • Customized training to develop the capacity of your internal team.

Why us?

We are data veterans

Since 2005 we have been employing graduate and postgraduate mathematicians, engineers and statisticians, and training them up to be digital marketing experts who can generate the insights that are of most value to our clients.

We have been a Google Analytics Certified Partner for over seven years and analytics runs through all our services. We have over 30 GAIQ qualified consultants.

In addition to using industry-leading analytics technology, our in-house team has developed our own suite of digital marketing software tools, which we use to push the limits of what we can do for our clients, and to help them beat their competitors.

Digital strategy and insight

We are not just analytics providers. We provide other digital marketing services so we can use our vast experience to help you ask the right questions of your data, and surface the right information to enable optimal application of the other channels such as paid search, SEO, display and social media