Analytics and Data Science Resources

Data is at the forefront of marketers minds, and getting it right can revolutionize your marketing strategy.

With that in mind, our team of Analytics and Data Science experts have shared their knowledge and experiences in a series of blog posts and case studies to help you on your marketing journey.


How Market Leaders Are Really Using Data and Technology to Beat Their Competitors

10 Advanced Google Analytics Features for Power Users

Google Tag Manager - Is It Worth It? 

Linking Offline Conversions to Online Clicks

Know-How is The Biggest Barrier to Using Marketing Data

Building An Attribution Model With Google Analytics and BigQuery

Going Viral: The Mathematics Behind Content and Online PR

VIDEO: Joining Offline Conversions to Online Clicks

Practical Step Towards a Custom Attribution Model

Estimate Search Traffic with Time Series Decomposition

VIDEO: What can the Google Analytics 360 Suite do for you?

Five Good Reasons to Upgrade to Google Analytics 360

Case Studies

Hudgell Solicitors: Analytics and Data Science Case Study

Cross Device, International, Custom Attribution Analytics and Data Science Case Study