This week in digital



Bake Off blunder

Loyal fans of The Great British Bake Off were left reeling this week after the winner was announced a few hours early on Twitter. The offender was no other than Prue Leith, a judge from the baking show, who had confused her time zones. The tweet was swiftly deleted but not before many of the show's fans had seen it. Whilst some were angry, others felt sorry for her for the massive blunder.

Check out our latest research on how this year's series has gone down on social media in comparison to last year, and how Prue's gaffe made a significant difference to sentiment. 

'Oh burger!'

On Monday, Google employees were given a very important mission: to fix the burger emoji. A tweet from author Thomas Baekdal highlighted that Google places the cheese under the burger.

The tweet reached the attention of Sundar Pichai, Google's CEO, who said they would address the issue on Monday, although we haven't heard anything as yet...

Twitter employee deactivates Trump's account

US President Donald Trump had his Twitter account disabled on Thursday by a Twitter employee. The account was deactivated for 11 minutes before being restored. 

Twitter said:  "Through our investigation we have learned that this was done by a Twitter customer support employee who did this on the employee's last day. We are conducting a full internal review.'

Trump has used Twitter since 2009 and has been an active user ever since. 

WhatsApp down!

WhatsApp had a major outage this week, which affected millions of people across the world. The problem was due to an issue with their servers. Users were able to open the app but the "connecting" message was constantly displaying.

Asia and Western Europe appeared to be the most disrupted. Service resumed after 30 minutes.

And finally...

Virgin Active found itself in hot water this week after it photoshopped Simone Botha Welgemoed's Cochlear implant out of their latest ad. 

Simone said: “I was shockingly surprised and it felt like somebody just dropped a bucket of water on me. I couldn't believe what I saw when my sister tagged me in the Virgin advertisement on Instagram, I couldn't believe what I saw."

Virgin Active has apologized for its actions and corrected the image.