This week in digital

Apple announces the iPhone X

This week, Apple held its much-anticipated launch event for its three new versions of its smartphone: iPhone 8, iPhone 8 Plus and a new high-end version called iPhone X. The latter has been designed to celebrate the 10th anniversary of Apple's smartphone. 

The iPhone 8 and 8 Plus have new glass back designs, improved cameras, the ability to charge wirelessly and more powerful processors. The iPhone X on the other-hand has an edge-to-edge display and uses the much-rumored new 3D face scanning system with the traditional home button having been removed.  The Face ID scanning technology failed to work during the launch event due to employee error.

A new Apple Watch was also introduced as well as Apple TV updates. Watch the video below to see a two-minute update of all that went on at the event.

Facebook launches Bonfire

Facebook has secretly been testing a new standalone group video chat app called Bonfire, which has now appeared in the Danish Apple App Store. It can also be accessed through Facebook Messenger without having to download the app. 

Up to eight people can join a video chat on the app at any one time. Users also have access to a variety of special effects they can use during the video call. Facebook has not announced when the app will be launched in other countries. 

Marmite Gene Project: Are you a lover or a hater?

Unilever has launched a bespoke web app, called TasteFace, as part of its Gene Project, which aims to find out if you are born a lover or hater of Marmite. The app uses Microsoft's Emotion API facial recognition technology to determine if someone likes the taste when they eat some. The app then converts the video into a shareable gif.

Philippa Atkinson, Brand Manager for Marmite said: “With TasteFace we are encouraging the British public to try Marmite, butter their toast and discover their fate - are they lovers or haters? We know that some people have written off Marmite in the past, so innovations like TasteFace, while fun, also serve a real purpose, by encouraging people to give it a go.”

Watch the TV ad below and try TasteFace here.

Twitter steps up its ad game

Earlier this week, Jack Dorsey, Twitter's Chief Executive, announced the social media network would be making changes to make it easier to run advertising campaigns on its platform. Twitter has been lagging behind the likes of Facebook when it comes to ad revenue growth. 

Speaking at an event this week, Jack Dorsey said:“We need to simplify it and differentiate it, it’s been a little bit too complicated for our advertisers to use in the past.' He also said their other priority was to focus on measurement so companies can measure their ROI. 

And finally...

Sister Margaret Ann has taken the internet by storm this week after a video appeared of her efforts to help after the devastation of Hurricane Irma. She was filmed by an off-duty police officer from the Miami-Dade police department cutting up trees with a chainsaw, and the video has now gone viral.

Watch the video below to see a clip and hear an interview with Sister Margaret Ann herself.