This Week in Digital



Snapchat Spectacles Launch in the UK

Snap Inc, the company behind Snapchat, has launched its camera-enabled sunglasses, called Spectacles, in the UK and Europe this week. The move comes as part of the company’s aim to reposition itself as more than just a social network. The glasses were launched first in the US last year. Tapping the button on the left of the glasses allows the user to record a 10 second video, with lights at the front indicating when the device is recording. The glasses wirelessly send the recorded videos to the Memories section in Snapchat, where they can be shared. The glasses retail at £129.99, and are now available online and also in specially-placed vending machines, called Snapbots. 

‘Liar Liar’ Tops the Charts

It hasn't been a great week for the Conservatives after an anti-Theresa May song made it to the top of both Amazon’s UK downloads chart and iTunes' UK Chart. ‘Liar Liar’ was released last Friday by Captain Ska, an anti-austerity band, and covers May’s stance on schools, the NHS and poverty. The song also features clips of Conservative speeches.  However, major radio stations are refusing to play the song due to impartiality rules during the election period. Some of the proceeds from the sale of the single will be given to food banks.

A Scam WhatsApp Message does the Rounds

Many WhatsApp users this week have been targeted by a spam text message claiming their subscription to the messaging service has come to an end. The message encourages the user to click on a link to pay 99p to purchase a lifetime subscription. By paying the fake subscription fee, the user's card details are handed over to the criminals behind the scam. The text message is made more believable as Whatsapp used to charge a small subscription fee when it was first launched in 2010, but is now completely free. It is unclear how many WhatsApp user have been targeted with the scam, but all recipients have been advised to delete the message and to not click on the link. 

BBC Streams Election Debate via Twitter

For the first time, the BBC has streamed an election debate via Twitter. As well as streaming live video, the BBC also featured tweets from experts commenting throughout the debate. Four other election specials will also be broadcast via Twitter, including a Question Time Special this week. In the last few weeks, ITV has been holding Facebook Live sessions with the leaders of the main political parties in the lead up to the general election. Both broadcasters are thought to be trying to engage with audiences who are less likely to watch live television.

And Finally...

President Trump sparked confusion this week after seemingly posting an incomplete tweet, which read “Despite the constant negative press covfefe”. It soon led to an onslaught of ridicule on social media, with some of the best responses coming from brands joining the conversation. 12 hours later, Donald Trump acknowledged his previous tweet by challenging people to figure out the true meaning. If anyone knows what ‘covfefe’ means, please let us know!