This Week in Digital
The viewers weren't 'Lovin' it'!
In the UK this week, McDonald’s became the latest brand to cause upset after their new TV campaign was criticized for exploiting childhood bereavement. The advert features a boy talking to his mother about his dead father. He struggles to find anything in common with his dad until he goes to McDonald's. The Advertising Standards Authority received over 100 complaints about the advertisement. Viewers expressed their outrage on social media with the fast food giant pulling its campaign after a few days.
— Scott Manson (@Chimp_83) 15 May 2017
I am sickened and disgusted by this advert. Lost my dad at 9. Memories? Yes .Burger? No! Shameful ad #McDonalds
— Cate Wilson (@Cate43) 12 May 2017
John Lewis tops LinkedIn’s best places to work in the UK 2017
LinkedIn has announced its list of the top places to work in the UK in 2017. John Lewis Partnership, which includes Waitrose, took the crown for the second year in a row. This year's top 10 also included Sainsbury’s, Arcadia Group Ltd, Virgin and the BBC. The top 5 was dominated by retail companies, but the top 20 also featured its fair share of media and tech firms. The list was created after LinkedIn analysed billions of actions, including engagement, company reach and job retention.
"Jeremy Corbyn of Islington asks…"
Last week, we brought you the news of Theresa May’s first Facebook Live as part of ITV’s Leaders Live campaign for the UK general election. Well, Jeremy Corbyn, leader of the Labour party in the UK, decided it was the perfect moment to surprise the leader of the Conservative party by sending in his own questions. Watch the drama unfold below...
Warner Bros becomes the first to use World Lenses
After Snapchat’s World Lenses feature was launched last month, it didn’t taken them long to open the feature up to advertisers. They have now launched sponsored World Lenses, with Warner Bros being the first to try out the the new advertising option. Their campaign will run in the US for their film Everything Everything. Netflix and Dunkin’ Donuts are the next brands lined up to use Sponsored World Lenses.
— John McCarthy (@JohnGeeMcCarthy) May 15, 2017
A video of a partially paralysed man being helped by Tough Mudder runners has gone viral this week. Josh Landmann, from Lancashire in the UK, was left paralysed from below his chest after he hit his head diving into a pool. He completed the tough obstacle course in a wheelchair with the help of his dad to raise money for Spinal Research. When he needed help completing the final curved 'Everest' hurdle, a group of Tough Mudder runners were happy to help! Watch here for a lovely end to your week…