This Week in Digital
Dove's "Real Beauty" Blunder
Dove’s new limited edition range of body-shaped bottles has been ridiculed online this week. They were released as part of the brand's latest advertising campaign, “Real Beauty”, which aims to celebrate body diversity. The bottles are shaped in six different sizes, including curvy and pear-shaped varieties, with the aim to inspire customers with a message of body diversity. However, many have found the bottles insulting suggesting they force women to categorize themselves as a specific shape.
Carter Gets His Nuggets
A few weeks ago, we brought you the news of Carter’s campaign for free chicken nuggets from Wendy’s. The brand set him a challenge of reaching 18 million retweets in exchange for a free, year-long supply. Whilst Carter has failed to reach the target set by Wendy's, he has broken the record set by Ellen DeGeneres for the most retweeted tweet ever. Wendy’s has donated $100,000 to charity in Carter’s name to celebrate and has also promised Carter his beloved free chicken nuggets!
— Wendy's (@Wendys) 9 May 2017
Facebook Live: the new political debate channel
During an election campaign, we usually expect a round of TV debates, but this time the public can have their questions answered through Facebook Live. The prime minister, Theresa May, will take part in her first ever Facebook Live Q&A session hosted by ITV News’ political editor Robert Peston. Each party leader has been invited to take part in a Facebook Live session with ITV news in the run up to the election as part of a Leaders Live campaign. Facebook is expected to be a major advertising channel for all the political parties over the next few weeks.
Opera helps us get chatty
Opera has developed a new idea to lure users away from Chrome and Safari web browsers. Their latest update includes a communication panel, which allows users quick access to messaging apps to chat with friends whilst they browse. Different options include WhatsApp and Facebook Messenger. Fancy, right?
As part of Mental Health Awareness Month, Instagram has launched a campaign aimed at encouraging users to open up about their struggles with mental health. By sharing stories using #HereForYou the app hopes to create a supportive community for users who have been, or who are currently, affected by mental illness. Instagram COO Marne Levine told Teen Vogue: "Through an image, people are able to communicate how they're feeling, making even the most invisible struggles more visible to friends and family. #HereForYou is a hashtag and campaign we are using in recognition of mental health awareness, but it also represents our commitment to foster the safest, kindest online community for self-expression.” Watch the video below to find out more...