This Week in Digital

  • Ronaldo (1)
  • Ronaldo (1)


Is That Really Ronaldo?

This week, a bronze bust of Cristiano Ronaldo became an internet sensation for all the wrong reasons! The footballer already has a hotel and museum named after him and this week Aeroporto da Madeira was renamed in the footballer’s honor with a bronze statue unveiled in celebration.  However, many people have been questioning the resemblance of the statue to the player, with Twitter users enjoying every moment…

WhatsappWhatsApp’s Encryption Nightmare

The issue of encrypted messaging services has been well and truly thrown into the spotlight after intelligence agencies were unable to gain access to WhatsApp messages sent prior to the terrorist attack last week in London. The app, which is owned by Facebook, announced end-to-end encryption on its messaging service last year, which ensures messages, documents and calls are unable to be accessed by anyone other than those in the conversation. This also stops WhatsApp themselves from being able to access the messages in any circumstances. The company are now under renewed pressure from the home secretary, Amber Rudd, for encrypted services to be made accessible by intelligence services.

YouTube ImageInternet Ad Spend to Overtake TV

Advertising spend online is forecast to overtake TV this year with an expected 36.9% share of all ad spend compared to 34% in 2016. The news comes from Zenith Media’s new Advertising Expenditure Forecasts report, which also predicts social media will be the fastest growing area of online marketing, with an expected average yearly growth rate of 20%. This latest report further highlights Google’s need to address advertiser concerns as the market for online advertising continues to grow.

Uber Crash Creates Concern

uber.self.driving.car.crashUber suffered a setback to its self-driving car initiative this week after an accident involving one of its cars in Arizona. The Volvo SUV was turned on its side, but luckily no one was injured during the crash. The accident is thought to have occurred after another car failed to yield to the Volvo at a left turn. As a result, the company quickly grounded all its current test vehicles to establish the cause of the crash before restarting testing a few days later. The incident has raised concerns over the ability of self-driving vehicles to respond to the behavior of other drivers on the road.  

and finally…

A little girl has become an internet sensation this week after she performed on show Little Big Shots: a children's talent show hosted by Steve Harvey.  The adorable three-year-old sang a song from The Little Mermaid and melted everyone’s hearts in the process! It's not the first time the little girl has had internet fame, and it's not hard to see why. Try watching this without saying awww...