This Week in Digital...
There was an election yesterday, you may have noticed, and although political side- taking is strictly forbidden in this blog (I wish I had a £ for every time I'd written that here; I'd almost be able to afford a pint in London) the #WhyImVotingUkip hashtag trending on Twitter was far too funny to ignore.
Here's a few of the most retweeted:
Right to be forgotten explained
Sticking to the EU theme, the right to be forgotten law that was passed last week has rumbled on in the news this week. The folks over at Search Engine Land have written a pretty comprehensive guide to what the new legislation actually means, which you can read here.
Google updates: Payday and Panda
Google has confirmed that it has rolled out two significant updates in the last week. First up was an update to the Payday Loan algorithm, which targets very spammy queries. A spokesperson for the search engine said it was the next generation of the algorithm. Panda 4.0 was also rolled out this week, with Googles head of webspam Matt Cutts tweeting:
Ebay and ask.com appear to be two of the most high profile sites to suffer, while at the opposite end of the spectrum Buzzfeed looks to have been one of the biggest winners.
Busy week for Facebook
It was reported this week that Facebook is developing an image-sharing app to rival Snapchat, which they failed to buy with a $3 billion offer previously. The app, called Slingshot, is not the first attempt at rivalling Snapchat, with Facebook launching Poke in 2012 – however this was discontinued this month.
Facebook has also announced that it intends to launch auto-play video adverts in the UK. Each advert will be 15 seconds long and will play automatically without sound and will stop when the user scrolls past them. Clicking on the ad will unmute the video and expand it into full screen.
Adverts in your fridge?
That's what Google predicts the future of advertising will look like, kind of. A remark in an official filing to the US Securities and Exchange Commission last year suggested that ads could be served on fridges, thermostats and car dashboards in the future.
Google has pipped Apple (see what I did there) to the post to be named the worlds most valuable brand, according to research by Millward Brown. The study puts Googles brand value at ~ $158.8 billion compared to Apples $147.8 billion.
While the BBCs online presence should be more like Buzzfeed in the opinion of a report commissioned by its head of news James Harding. The report read: "It is impossible to escape the conclusion that the BBC is punching well below its weight in the digital world."