This Week in Digital...
A lot happens in digital during a week so every Friday we gather the most interesting, amusing and/or entertaining stories from the world of online marketing, ecommerce et al. in one place.
Online sales top £10 billion in November
UK ecommerce boasted its best month in a decade in November according to figures released by IMRG-Capgemini this week. Online sales were up 20% year-on-year to £10.1 billion, which also represented a 30% hike from October 2013. M-commerce also posted healthy results, with an 81% year-on-year rise in transactions. The report found that the conversion rate for the ecommerce sector as a whole was at a four-year high of 5.24%.
Head of retail consulting and technology at Capgemini, Chris Webster, commented: "E-retail continues to be the growth engine of an otherwise struggling retail sector and as online spending exceeds £10bn in one month we can see just how integral the online and mobile channels have become to the shopping experience."
Yandex does what the Chinese refuse to
The Chinese government may have refused to recognise Bitcoin as a currency this week, wiping half its value in the process, but its not been all bad news for those people with hard-drives busy mining the virtual coins. Yandex has become the first of the global search engines to provide a built in Bitcoin conversion tool, like Google has for dollars and pounds etc.
Beyoncé surprises the world to the tune of 1 million sales
Singer Beyoncé has sold over one million copies of her latest album, breaking the iTunes record in the process. But what has this got to do with digital marketing? Well, everything and nothing. Nothing in the sense that the singer did not market her album – there was none of the usual pre-launch promotion etc. – instead she simply posted surprise on her Instagram account to tell the world her record was now exclusively available on iTunes. Everything in the sense that by doing zero promotion the media did it for her; there have been countless articles written, tweets sent etc. on the surprise launch which have only proven to drum up interest in the album.
Adidas make a racquet with agile marketing
Andy Murray, a man constantly maligned for being absent personality, won the BBCs Sports Personality of the Year on Sunday. The Wimbledon winners chief sponsor, Adidas, capitalised on this paradox with a promoted tweet (pictured below) and a billboard outside of the Leeds Arena where the awards took place. The promoted tweet has to date received over 13,000 retweets.
Facebook was the most searched term on Google in 2013, pipping YouTube and Google itself to the number one spot. The giant internet company has also increased its robotic division with the purchase of US company Boston Dynamic, notorious for supplying the military with robots.